Registering your brand is a priority to protect all the intellectual property, concept, and vision of the idea. Here are some tips that you can take into account when legalizing your company, which will be general recommendations since depending on the country in which you want to register the brand some conditions apply.
Protecting a brand is vital for the development of your plans, and creates the confidence necessary for the buyers to invest in your company.
First, you must go to your country’s registry to protect all intellectual property, once you have selected the brand or sign that you want to protect it is important to carry out an investigation that generates background information, since you should completely rule out the existence of another similar idea in the market.
This in order to give originality to the content that is about to be presented to the buyers, and on the other hand to protect an expense that can be made in a similar or even existing brand. It is advisable to be sure that the concept is new to start investing.
If we talk about profits, with the protection of your brand you are guaranteeing the only asset of your company that will take on value over time.
Trust is of great importance for any enterprise, this will make people feel at ease when investing in any of the services offered.
With the registration of your brand you can avoid plagiarism produced by third parties, if you legalize all your content there will be no possibility for another to use your concept and everything related to the idea.
Another of the outstanding benefits at the moment of protecting your brand is the expansion, and that once the registration is done you can have rights to franchises that will make the name of your enterprise resonate in other latitudes and have greater forcefulness. The granting of franchises responds to different protocols depending on the country where you are.
A frequent question is how long the copyright of a trademark lasts, I must say that according to the country the renewal of intellectual property must occur between 10 to 15 years on average.
It is advisable to consult a specialist at the moment of protecting the brand, since he has enough experience to determine the registration possibilities of the chosen brand, exposing and examining the differences or similarities with the brands already active in the market, and accompanying the entrepreneur in the process.
The advisor must also file the necessary administrative resources so that the trademark is granted by the corresponding body, and will ensure that similar trademarks are not registered.
Regarding the brand object, which is a requirement to register it, it is important to establish it broadly, as this will provide a greater radius of execution of activities and diversification over the years.
Finally it is advisable to start the registration process before making any advertising investment of magnitude so that once you have loyal customers you will not encounter the undesirable situation of facing some demand for not owning a registered trademark, remember that trust comes first.
